THE PRINT
JOURNAL.
Practical notes on choosing formats, preparing artwork and getting more from the things you print.
PAPER & FINISH / THE PRINT JOURNAL
A business card is more than the front and back.
Painted edges, raised spot UV and soft-touch finishes do different jobs. Here’s how to think about the one that suits your card.
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FORMAT GUIDEBrochure, booklet or catalog? Give the content the right format.
They all hold information. The way people read them is what makes the difference.
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RESTAURANT PRINTA menu should be easy to read before it tries to impress.
Good paper helps. Clear names, useful spacing and a sensible order do most of the work.
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BUSINESS PRINTWhat goes inside the folder comes first.
Plan the documents, the pockets and the small details before designing the cover.
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LARGE FORMATA banner, a stand and a flag are three different decisions.
Start with the location, the setup and the viewing distance. Then choose the display.
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CUSTOM APPARELDesign the T-shirt at the size people will wear it.
Print placement, garment color and the shape of the artwork all change the result.
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